Online branding – a key to fight the overwhelming economic crisis.

Any work that has been additionally done to your website, any change you do more often would help for your online corporate re-branding. Branding and labeling your products online in an expressive way with promotional efforts and improved content will definitively drive more traffic to your website.

Direct advices to keep up with the new technology:
- invest at least 1 hour a day for blog writing
- produce news from anything you deal with
- use social media to submit news and blog items to your friends/followers.
- analyze your statistics on weekly basis if they decrease, go to a doctor (web-development company).

Site importance nowadays also depends on people’s comments. Try to encourage people to comment to your news or blog items.

Write interesting things and don’t copy from other websites. Make your posts more personal and try to avoid complicated sentences.

Try to change your design layout every 2 years at least.

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Indexation real-time?

Google is building up a system, which will allow site owners to submit their content for few seconds. This will be the next big step of Google after its real-time search engine built several months ago.

It seems that Google will be using PuSH protocol or also called HTTP streaming technology, which I think would be definitely better than the old famous crawlers. If Google makes that indexation with PuSH, it is obvious that most websites will need to apply that technology and declare space where its new content is appearing (RSS for example).

How would it work?

Google will subscribe for this PuSH feed you put on your website and will immediately notice when there’s something new in your website and publish it real-time.

Anyway, this technology is not going to reply the crawling, as the crawling will help finding those PuSH feeds.

PuSH is an open protocol, which means that the indexation real-time won’t be done only in Google, but all the other search engines as well.

Who will make it first?
That’s something we will know very soon. Any suggestions?

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Applying for higher Google ranking?

Little internet investment makes the ranking increase rapidly. Based on a research made by VIB Solutions on “what’s the best way to optimize my website”, Anita Cavero (Project Manager in VIB Solutions) explained how to get the maximum page rank with a minimum investment.

“It’s all about how much time you spent on your website”, Anita says. The thing is that most companies that want to have a better page rank, should stay more in front of their websites, or pay somebody to do so.

How to make? Arm 3 journalists with PC and some website materials – from where to intervene and after some time, the result will be there.

A specific example: bnew.bg. A former journalist Mr. Barekov was able to invest some time and money into a so called “Internet news agency” and Google blessed him with 5/10 page rank after the second month. It seems not so difficult, although there are some inter and outer linking that has to be done for better results and let’s not forget that they are making it professionally with a lot of resources.

A simpler solution hitting almost the same results would be employing part-time a contingent of 3 people that with a specific range of websites to feed from, would bring their journalistic thematic online to the public which will cause your website go higher in the Google results. After some time, when other media start linking to you – your page rank will also increase.

In case you have that € 300 - € 500 to spend on monthly basis and you prefer VIB Solutions to organize the traffic to you and your website, please contact us.

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Web-form optimization

The best way to optimize a form is to have 3 fields: email, name and phone number. According to a research made by VIB Solutions on “what’s the best way to optimize my website”, the best would be to use as less as possible fields when optimizing your contact form or user-login form.

The research outcome is: The more fields we put on a page and the more complicated the form is, the more people navigate out of it. People don’t like big forms and they don’t like where there’s a lot of text to read. If you need to explain a field, try to do with 1 sentence and put a link ‘read more’.

Here are some good advices to form-makers or website owners:

- Put as less as possible fields.
- Don’t use alerts for mistakes or form-validations, but use jQuery dialog-boxes. People don’t like alerts.
- Make sure your back button works on 100%. If people want to edit their information, they will use the back button on their browser and not the edit button on your page. It’s a habit.
- Try to keep links out of the form and the text. Use a “related link” box or put them out of the page. People get annoyed when there’s a lot of blue links which destructs their attention.

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Web shop optimization - part II

In my previous article there were some specific advices of how to better present your web shop to the public. In this topic I will mainly focus on how to make the people trust you and your website?

There is a lot written about optimization of web shops and I am particularly interested in its development.

This Wednesday I attended the Webinar with Gerry McGovern, who gave very interesting theories of how to manage your content and how to make people trust you. I personally believe he is right about everything he said.

To make people trust you and buy from you:
- Think about your content and simplify it as much as possible.
- Reduce the fields on your forms with at least 60%.
- Make proper Terms & Conditions pages; contact us, about us, etc.
- Don’t open new windows and make sure the back button of the browser always work.
- Put pdf specifications of the products and make it easy for people to download it. Use high resolution photos of the product – people like to explore the product as much as possible before they buy it.
- Put a big attention on the search dialog box.

Think like your customers. Show them what they need to see and not what you want to show them. Your potential customers may not buy from their first visit, but if they come back because of the good impression that your website gave, they will.

Try to answer the following question: Do my visitors see what I want to show them?

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