In my previous article there were some specific advices of how to better present your web shop to the public. In this topic I will mainly focus on how to make the people trust you and your website?

There is a lot written about optimization of web shops and I am particularly interested in its development.

This Wednesday I attended the Webinar with Gerry McGovern, who gave very interesting theories of how to manage your content and how to make people trust you. I personally believe he is right about everything he said.

To make people trust you and buy from you:
- Think about your content and simplify it as much as possible.
- Reduce the fields on your forms with at least 60%.
- Make proper Terms & Conditions pages; contact us, about us, etc.
- Don’t open new windows and make sure the back button of the browser always work.
- Put pdf specifications of the products and make it easy for people to download it. Use high resolution photos of the product – people like to explore the product as much as possible before they buy it.
- Put a big attention on the search dialog box.

Think like your customers. Show them what they need to see and not what you want to show them. Your potential customers may not buy from their first visit, but if they come back because of the good impression that your website gave, they will.

Try to answer the following question: Do my visitors see what I want to show them?

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