Optimization is a tough job, especially if it’s in English and if it’s with keywords like ‘job’, ‘web’, etc. What do we do? How do we optimize that better?

We all know the minimum optimization requirements: Highlighting, linking, source optimization, Meta tags, keywords, submissions and tools like: blogs, RSS, newsletters, forums, media and so on. They all work just fine. But what are we missing here?

Why our optimized content is still not visited enough even though we socialized it in Facebook, twitter and etc?
The problem is that the “real visitors” are not finding what they’re looking for, i.e. your website is not showing them the exact thing they’re looking for and nobody dares to search within your website, but just go to the next searched result. Sure we know that – it was repeated years ago, that Google and the other search engines are putting more attention towards what the visitors are looking for. That’s still the reason for some optimized bad results and lost advantages.

The best optimization (and the most expensive one) is the one that continues after the 3rd month.

VIB Solutions experienced a lot of bad managed web-content that is written in “professional way” by site-owners, being proud of their website, collecting their content from our website, which obviously had the same problem. The best practice then would be to analyze the content by following these SEO final steps for getting top in the searched results:
- Study the audience – who is visiting the website and why? What do they find there, what information is interesting to the users. All this can be mostly covered by Google Analytics tool and some content drilldown.
- Put yourself in the visitors’ place. What would you do when landed on the home page? Where should you click and why? Would you like to fill in a 20 fields contact form? I suppose no and that’s it – nobody likes submitting too many fields. Keep it simple and don’t ask for too many fields which will annoy some potential users. Don’t put unreadable captchas, as some visitors will not fill in the form again. Make your website easy to navigate, easy to order and easy to read.
- Last but most important – use website optimizer to check what your visitors are actually doing and how are they behaving. Google website optimizer is the best tool for that. Setting it up, waiting, analyzing, testing and optimizing will guarantee you more converted visitors.
Contact us today and we will analyze for you, prepare you the report and tell you what has to be done!

Tweet This Post