Are you copying content from other websites existing and online in Internet? Do you really think that nobody will notice that your content is being similar to the one of your direct competitors?

We encourage you to produce your content, even though you don’t know from where to start and what to write. There is a big difference between unique content and similar content and the search engines crawlers are made to recognize it.

How do I avoid duplicate content and why?

Now search engine indexes are smarter than before and they will actually ban your website if they detect you’ve been cheating too much. If you have the time, study the content you wrote, change it as much as you can, without pretending your company is the best - leave that to your visitors, they will judge your website. Note that the best websites are those that care about their visitors and feed them with information that’s new and helpful.

I suppose you realize that there are more people going to Internet for information about something, instead just buying your stuff! I know it’s difficult to admit, but 80% of people going to Google, searching for information (your website included) are actually: having fun, looking for information, photos, interesting news and events and everything that has nothing to do with your website, wishing to sell them something. The other 20% are actually looking to buy stuff or contact you for a service you offer, after a complete study on your website, reading carefully your content.

So, here you go, try to put less to read but valuable content that presents your products and services in the best way as how you would present them to a store-visiting customer.

I would let you some advices in case you’re already deleted from the index of a search engine:
- Avoid repeating your content within your pages (including sub domains, interlinked pages, etc.)
- Don’t take content from another website, because even reorganizing it, it’s not unique
- News rewriting would also harm your ranking, as news has to be dated as new content.
- If you writing in blogs, or have article section in your website – try to keep the content short and aim to bold the important content
- Product descriptions on online shops are very difficult, because people always steal them. The thing is – try to produce pdf documents with more information link on the page after writing a summary instead of the whole product description.

More information is available here: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

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