We live in a word of a digital advertising where any marketing idea is good enough to drive more surfers to your website. There are around 800 million digital cameras and camera mobile phones that are sold every year. This fact is well known to the search engines and they rank differently the 300 million photos that are taken on daily basis.

There are a lot of searches on daily basis for images, but how to get listed and how can this help scoring higher in search engines?

Answer is simple: If people like the image they will go to your website for more. Here are some useful tips of how to get your website promoted with images:
- Always put alt tags, title and description next to the image. Code the surroundings to look like it’s the same family: image and text.
- Create a blog if you don’t have one yet and feed with images!
- Add images to your local business in Google and Yahoo!
- Enable the Labeler in the Google webmaster tools
- Add RSS and ATOM feeds on your website with images.
- Try to have the same title for the same images and put explanatory file name.

These simple rules will guarantee you success. Try to always put larger images in good resolution and high quality, since from June Google is looking into the opportunity of building a landmark-recognition engine that will recognize landmarks like Eiffel Tower, Stonehenge, etc in an image and qualify its ranking on a different level. Personal images will not be ranked as unique ones – that’s for sure.

Google lets users search images by size, face, photo, clip art, color, etc. So in order to rank in one of these categories, you would need to create your image based on certain criteria. Images of products are the toughest part – have to be high in quality, high resolution, and unique angle and as less as possible surroundings.

Would you want somebody to take care of the image SEO (Search Engine Optimization) for you? VIB Solutions may analyze and optimize your image storage – contact us for more information.

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